The Power of Moments: Why Certain Experiences Have Extraordinary Impact

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath • 1 highlight

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Awe: The Transformative Power of Everyday Wonder

Dacher Keltner

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Experiences: The 7th Era of Marketing

Carla Johnson

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The Science of Storytelling: Why Stories Make Us Human, and How to Tell Them Better

Will Storr • 21 highlights

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