Metaphors give us a way to infuse our technology with the wisdom and care they currently lack. We can learn to internalize different metaphors as a solution to creating communities in a highly complex, context-dependent digital era.
Using metaphors is a practical way to enact more humane ways of organizing. Our metaphors shape how we build communities, which in turn shape our technology and behaviors.
When we combine a diversity of metaphors, we transform our goals, ways of relating, and experiences of work in the first place. With practice, we can shape the lived reality of our many collectives.
A simple truth: metaphors shape human interactions. They are not just poetic writing tools, rather they’re the lenses through which we experience being part of a group dynamic. Today, they can help us understand the paradigm shift the digital economy is undergoing.