
Saved by sari and
Incentives: The Hidden Forces That Shape Behavior
Saved by sari and
James Clear put it this way: “People follow incentives, not advice.”
animals. We move in the direction of rewards and will easily take steps to avoid punishment. Humans, when we are thoughtful about incentives, will change our behavior to attain a perceived benefit. We will go through the same behavioral hoops to detour around perceived disadvantages.