When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want... See more

You can only create a great product if you design for someone in particular. It’s nearly impossible to design a product for everyone. The more specific your product’s purpose, the better it will perform for its intended use. You can build a product that is flexible, open-ended, and kind of good—one that works fine for different use cases. But it... See more