The Power of Defaults

The best examples from the last two decades are Google and Facebooks’s multi-sided network effects. People prefer searching and connecting with each other on these properties, so advertisers and content creators keep using them. It creates a virtuous cycle, and makes the self-interested move on every player’s part one that reinforces these companie... See more

Dominant systems locked in by strong network effects always appear invulnerable to disruption, until they're suddenly not. The current internet is a particularly massive network lock-in, but given its technical debt and increasingly painful aspects (more on this below), there is no reason a disruptor at the full-stack level cannot or should not ari... See more

Crypto, still largely valued on nothing more than the collective belief of its users, is the ultimate example to date of the power of a network, in every sense of the word. That that collective belief is a point of leverage for companies that can aggregate believers is the most natural outcome imaginable, even if it means that the lack of technical... See more