The power of content-community-commerce model - ET BrandEquity

The indirect monetization models leverage the power of the Curator's brand and community, but are loosely coupled in its incentives, with most or none of the ad revenue going towards Curators. We are seeing glimmers of an increasing shift towards direct, more symbiotic business models between curator and commerce, starting with a trend that points ... See more

If a company can transition from simply delivering a product to building a community, it can unlock extraordinary competitive advantages and both create and support a superior business model.