The power of AI is its ability to turn unstructured data into structured data
Matt Hartmanmatthewhartman.substack.com
The power of AI is its ability to turn unstructured data into structured data

The true power of AI in marketing lies in its ability to turn data into insights and insights into action. Tools like AdEspresso by Hootsuite offer a glimpse into this transformative potential, providing granular analytics on campaign performance that inform smarter, more effective strategies.
I want to see more tools and fewer operated machines - we should be embracing our humanity instead of blindly improving efficiency. And that involves using our new AI technology in more deft ways than generating more content for humans to evaluate. I believe the real game changers are going to have very little to do with plain content generation.
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