“We live in an environment of narrative warfare. If we don’t shape the narrative, our enemy will.”

when the cost of publication drops, the cost of indifference rises, which, consequently, increases the value of Attention

Every major escalation in shock corresponds with a change in technological infrastructure.

the hot take economy

The history of transgressive media is marked by shifts in intent . In medieval and early modern contexts, shock often emerged as a byproduct of humor, folklore, or theological critique. In other words, its function was cathartic or satirical rather than commercial and strategic. As media forms professionalized, particularly with the advent of mass... See more

We are in an economy of narratives not an economy of products , in an economy of symbols not an economy of things .

para-content or content about content .