The Pop-Up Pitch

2. In a decision-making meeting, the outcome matters most.

Here’s why: the pop-up pitch is all about simple storytelling, and storytelling confidence is easy to build when you understand that it all emanates from just two things—first, knowing you have a great story to tell, and second, telling it well. That’s it. And that’s exactly where we’re going next, step by step.

And because addressing it directly is the only real solution, this is the approach you want.”

the benefit you’re offering is something your audience wants.

Over the coming chapters, please keep these three cores in mind: 1. You will benefit. 2. Knowing the truth is good. 3. We can do it.

That’s the third core of the pop-up pitch: it contains within itself its own achievable step-by-step blueprint.

by boldly meeting the truth and addressing it realistically, you will find a way to redefine it and thrive within it.

approach works because it embraces your and your audience’s honest truth, even if that truth is terrifying, and respects your audience’s own aspiration to do the right thing in the long run, even when that might feel like a short-term loss.

5. In a sales pitch meeting, action matters