The Pop Craveification of Breaking News

Users are slowly beginning to turn away from social media as a source of great content; a recent Pew report found that about 48% of people get their news from social media, which is a huge number but still down 5% from even a year ago. More creators are forging multi-platform, independent careers, which can make it hard for audiences to find them. ... See more

Email today is now less a communications medium than a communications compile target. It’s a clearinghouse technology. It’s where conversations-of-record go, where identity verification happens, where service alerts accumulate, and perhaps most importantly for publishers, where push-delivered longform content goes by default. It is distributed and ... See more

Throughout the 2000s media was still in some significant sense balkanized. People did not just consume stories, they visited story sources, and the sources were numerous. Everything from trusted websites associated with legacy media institutions like the New York Times to popular aggregators like Drudge and blogs like the Huffington Post thrived, a... See more

From now on, news can break into public consciousness without the traditional press weighing in. The news media can end up covering the story *because* something has broken into public consciousness via other means.

Historically, you used to only have a few sources of news or information. Things that percolated through to your network or things you read in the news. Now information comes from all sides, hungry for your attention. And your “processing power” to make sense of this information hasn't meaningfully changed.

Imagine seeing the world from this vantage

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