Today’s most vital cultural forms are your identity, personality, and image. And in this new cultural paradigm, the artist’s performance of themself is often more important than the art they make. The persona is the message.

Email is good for maintaining a direct relationship between readers and writers, but it kinda sucks as a place to read. When I’m checking my inbox I’m in a mode where I want to bat away everything as quickly as possible in order to get to inbox zero. I’m psychologically in a state where everything feels like a chore. Putting great writing there... See more

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