The Plan Is Nothing, Planning Is Everything
Planning is not about certainty. It's about coherence.
When Strategy Meets Reality • The Plan Is Nothing, Planning Is Everything
Plan to adapt, not to predict
When Strategy Meets Reality • The Plan Is Nothing, Planning Is Everything
Good planning surfaces tensions. It asks hard questions. It exposes contradictions between ambition and capability, intent and behaviour, and resource and requirement. It invites multiple perspectives to explore what is likely to emerge and builds coherence around how we will respond when it does.
When Strategy Meets Reality • The Plan Is Nothing, Planning Is Everything
Define the outcome. Let the method emerge.