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The Pivot to Advertising Has Begun


Most of this story wasn't news to me, but I want more on this:
https://t.co/8j6l7qJzmP https://t.co/LyLwr2BEuO

This is why streaming Netflix, Disney Plus, and HBO Max keeps getting more expensive
Emma Roththeverge.comStepping back, though we should probably ask where all these ad budgets are coming from, and, more importantly, where the growth for internet advertising will come from next. The obvious answer is television: print is mostly already gone, but ‘TV’ viewing is now finally unlocking, with US pay TV subscriptions now down by over a third