The pervasive myth about our consumer choices
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The pervasive myth about our consumer choices
Confronting questions:
Which of my current views would change if my incentives were different?
Which of my current views would I disagree with if I were born in a different country or generation?
What do I think is true but is actually just good marketing?
What do I ignore because it’s too painful to accept?
Who has the right answers but I ignore b