The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal

The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal

David Mannheimamazon.com
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Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway

Arild Horsberg

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How not to Plan: 66 ways to screw it up

APG Ltd

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

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The Impact Equation: Are You Making Things Happen or Just Making Noise?

Julien Stanwell Smith

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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

Eli Schwartz

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Converge: Transforming Business at the Intersection of Marketing and Technology

Bob W. Lord

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Experimentation Works: The Surprising Power of Business Experiments

Stefan H. Thomke

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