The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
updated 10d ago
The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
by Allan Dib
Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
- if people now cultivate their own personalities in order to sell products and build a community, brands need to figure out what it is that they are doing. Originally created by companies to give selling a face and a human emotion, retailers are getting killed by their own customers. People are increasingly more likely to build their own brand — and... See more
from The ultimate guide to social commerce by Ana Andjelic
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