The perils of niching down

So in this post I’m going to reject the commonly accepted wisdom and look at why specializing is hard, why it fails and what an alternative path looks like. The answer lies in developing strong opinions and a distinctive vibe.

The pressure to perform and live up to the expectations of others is not a new social phenomenon — nor a bad one. **^^But the way it manifests at the internet’s global scale increases its intensity tenfold — especially for young people. The goal is no longer to simply live up to the high expectations of your parents and peers — online you could be ... See more

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

... See more