The perils of niching down

So in this post I’m going to reject the commonly accepted wisdom and look at why specializing is hard, why it fails and what an alternative path looks like. The answer lies in developing strong opinions and a distinctive vibe.

1. I didn’t pick a niche . I have often admired and envied people who have their one thing —whether it’s literature, urban planning, art history, sociology, mathematics, architecture, software—because I have never been able to commit like that. The usual advice is to “niche down” if you want to build an audience for your newsletter, but trying to pic

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