added by sari and · updated 2y ago
The Perils of Audience Capture
- Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more
from AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences by After Skool
- This is the ultimate trapdoor in the hall of fame; to become a prisoner of one's own persona. The desire for recognition in an increasingly atomized world lures us to be who strangers wish us to be. And with personal development so arduous and lonely, there is ease and comfort in crowdsourcing your identity. But amid such temptations, it's worth re... See more
from The Perils of Audience Capture by Gurwinder
Elena and added