When it comes to the business of dating apps, the most relevant principle isn’t necessarily patriarchal, but inherently capitalist: celibate, app-less women are not lucrative, an issue that the entire industry is grappling with.

Being partnered doesn’t affirm your womanhood anymore; it is no longer considered an achievement and, if anything, it’s become more of a flex to pronounce yourself single. As straight women, we’re confronting something that every other sexuality has had to contend with: a politicisation of our identity. Heterosexuality has long been purposefully... See more