The Past, Present, and Future of Consumer Social Companies
joincolossus.comSaved by sari
The Past, Present, and Future of Consumer Social Companies
My observations about media since 2015:
- If you’re B2C, you’re in the hits business. If you’re in B2B, you’re in the insights business.
- Advertising is a bad business model unless you’re a platform. But it’s a necessary business model to prevent information inequality.... See more
Alex Liebermanx.comInternet Scale Businesses
joincolossus.comWhat truly makes a category is v2: products that are only possible because of the unique properties of digital. That, for example, is why TikTok is such a threat to Facebook’s hold on attention
Stratechery • Social Networking 2.0
Only two things that matter in ad business. One is scale of users, and therefore time spent. So time spent per DAU per day. That's the one thing that matters. And second, on the supply side, the quality of tools to onboard advertisers, because the first many advertisers are going to be small and medium businesses, you can't sell to big enterprises.... See more