The Passion Economy: The New Rules for Thriving in the Twenty-First Century
his clients to explain how they define happiness and success and to precisely describe the unique combination of skills and interests they possess.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Rule #4: Fewer Passionate Customers Are Better Than a Lot of Indifferent Ones.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Your value should be created slowly and carefully.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Rule #6: Technology Should Always Support Your Business, Not Drive It.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Only focusing your attention on those things that reach a relatively small and strongly opinionated customer base, things that are hard to do, will be worth your while. This is precisely why passion matters so much in this economy. Fortunately, our passions enable us to spend time doing things that we love but others would find hard, even maddening
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Once you have those customers (or colleagues), the next step is to listen very closely to their feedback—as well as feedback from those who choose not to be your customers.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Rule #8: Never Be in the Commodity Business, Even If You Sell What Other People Consider a Commodity.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
On the other hand, you don’t want to spend all your time seeking a perfect customer match without realizing that it would be better to listen to the near matches, adjust your offering, and make the sale.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
But he can charge an amount, to the right mix of clients, that allows him to spend this time.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Many producers are creating the same goods and many buyers are looking them over. No buyer or seller controls the process. The price is the result of all those people haggling.