The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Once you have those customers (or colleagues), the next step is to listen very closely to their feedback—as well as feedback from those who choose not to be your customers.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Rule #5: Passion Is a Story.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Listening and matching are both closely related and also sometimes at odds.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
his clients to explain how they define happiness and success and to precisely describe the unique combination of skills and interests they possess.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Only focusing your attention on those things that reach a relatively small and strongly opinionated customer base, things that are hard to do, will be worth your while. This is precisely why passion matters so much in this economy. Fortunately, our passions enable us to spend time doing things that we love but others would find hard, even maddening
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Rule #4: Fewer Passionate Customers Are Better Than a Lot of Indifferent Ones.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Soon ice cream became an obsession.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
You should spend time with your clients, pointing out how you are saving them money in other ways, helping them make more money, or making their lives considerably more enjoyable.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
“Most textile companies kept doing the same, safe thing, right until they collapsed.”