
The Passion Economy: The New Rules for Thriving in the Twenty-First Century

Rule #6: Technology Should Always Support Your Business, Not Drive It.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
You can and must tell your story, especially if you’re bad at telling stories.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Rule #4: Fewer Passionate Customers Are Better Than a Lot of Indifferent Ones.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Soon ice cream became an obsession.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Only focusing your attention on those things that reach a relatively small and strongly opinionated customer base, things that are hard to do, will be worth your while. This is precisely why passion matters so much in this economy. Fortunately, our passions enable us to spend time doing things that we love but others would find hard, even maddening
... See moreAdam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
his clients to explain how they define happiness and success and to precisely describe the unique combination of skills and interests they possess.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Rule #7: Know What Business You’re in, and It’s Probably Not What You Think.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
On the other hand, you don’t want to spend all your time seeking a perfect customer match without realizing that it would be better to listen to the near matches, adjust your offering, and make the sale.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Rule #5: Passion Is a Story.