The Passion Economy: The New Rules for Thriving in the Twenty-First Century
updated 1mo ago
updated 1mo ago
Soon ice cream became an obsession.
But once you put your passions and abilities together with the right kind of customers, you’ll be amazed by how easy it can be to carve out a profitable niche in this economy.
Once you have those customers (or colleagues), the next step is to listen very closely to their feedback—as well as feedback from those who choose not to be your customers.
Rule #4: Fewer Passionate Customers Are Better Than a Lot of Indifferent Ones.
Whatever you’re selling, you’re selling a story, and it better be a true one.
You should spend time with your clients, pointing out how you are saving them money in other ways, helping them make more money, or making their lives considerably more enjoyable.
Many producers are creating the same goods and many buyers are looking them over. No buyer or seller controls the process. The price is the result of all those people haggling.
The Passion Economy is about quality and the conversation you have with your clients.
He also remarked that it is a lot more fun to run a customer-focused company.
I expect that he’ll earn plenty of money, but he’ll achieve something even greater: he’ll have delivered that perfect experience to countless others.