On Web3: There’s probably too much emphasis on the trustless nature and also being uncensorable. I think most people are actually very trusting and don’t mind trusting a third party, and I think also most people probably aren’t saying things that would need to be censored or removed from these centralized services.

In the Maven case, that’s experts who didn’t really have a way to share that expertise and monetize it with the world.

So like with Patreon. Let’s say 4 months ago you had five people subscribing or being a patron to your stuff, but now you have a thousand people, and so you’ve scaled it up, but you still only had to make one video to earn more. So it’s a sort of scaling factor.

James: You can monetize your super fans to a higher degree such that you don’t need to become widely mega-famous if you can be deeply, vertically famous.

NFTs are a way to capture the attention of a popular creator, in a world in which the creator is constantly being bombarded.

In the gig economy: To earn more, you just have to do more gigs, do more work, put in more hours, take on an additional task…

I think Substack did a lot to pioneer the subscription model of newsletters. But I think those two models (ads or subscription) leave a lot of writers still without a great business model.

Something NFTs allow you to do is identify that one true super fan who is willing to pay a really high amount and allow a creator to earn a lot off of not that many followers. Not only can you identify them, but really you’re allowing them to identify themselves.

We’ve always had creators purchasing attention of consumers… it’s advertising! But much more rare to have the consumers now (the fans) purchasing the attention of the creators.