The Orthodoxy of Heterodoxy

If you are reading this, you likely grew up in an era in which irony was the primary way of engaging with the world. Not only did it have to do with goods, but was (and continues to be) pervasive in interpersonal relations. Asserting one’s individuality and refusing group labels on principle is not unique to hipsters but can be seen in dozens of ot... See more

Hyper-individualism leads to tribalism. People eventually rebel against the isolation and meaninglessness of hyper-individualism by joining a partisan tribe. This seems like relation but is actually its opposite. If a healthy community is based on mutual affection, the tribalist mentality is based on mutual distrust. If a healthy community is based

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What is authenticity? Of course there’s no such thing, but that hasn’t stopped anyone from believing in it. Nearly 80 years of anthropology research on authenticity-seeking behavior reveal authenticity to be one of the stickiest modern superstitions. The bulk of the early research is about tourism, an activity frequently motivated by a search for t... See more