The Optimized Marketer: Writing with AI: Future-proof Your Talent and Position Your Business for a World Transformed by AI (The Optimized Self)

What generative AI has become so adept at so quickly is language. Language and the stories we use it to make are what inspire human trust and affinity and are the base currency of all human institutions.

The success or failure of an AI’s output relative to your goals depends on how well it predicts them. It guesses your intent on the basis of two sources of information—the data it has been trained on and what you have told it, not just in your last prompt but in your current session.

after ChatGPT was released, the pioneer of bespoke AI writing tools, Jasper AI, began laying off staff and wrote down its value by 20 percent.

Adding “with examples” can be useful too.

Maya Angelou, who said: “You can’t use up creativity. The more you use, the more you have.”

Grab your best piece of writing and ask this: > Identify the characteristics of the unique writing style and voice of the following sample text: [paste your sample]

A lawyer consulted for this book—a real one, they still have them—states that the relevant criterion is whether what you’ve asked the AI to produce is an original work. Almost anything you ask it to produce will be, because it will be a unique configuration of words.

Note, though, that when you take this tack, there’s an increased risk of overwriting and, as we’ll see again below, caricature.

Instruct your AI to adopt a persona to help address its lack of perspective.