The Optimized Marketer: Writing with AI: Future-proof Your Talent and Position Your Business for a World Transformed by AI (The Optimized Self)

encouraging route is inspired by Explainable AI. Here, you are going to identify what your bot thinks makes your prose unique and have it apply the same signatures to subsequent output.

also try to improve AI-generated copy by encouraging good stylistic habits: > Shorten this text by 15 percent but retain its factual content by removing repetition, empty phrases, and adjectives

Adding “with examples” can be useful too.

dark-side trick: > Suggest headlines for the following text in clickbait style: [paste]

When we speak to an AI using the perfect prompt method, we are in declamatory or dictatorial mode, telling the machine what we think it needs to know to help us.

Even when your series of prompts is—to your mind—unrelated, the model uses them to build a theory of you and what you are interested in, which influences subsequent responses in ways subtle or obvious.

If you have prewritten content, insert your brand mentions by prompting the AI to do this: > Insert natural and subtle mentions of my client [client name] using the strategies you outlined in the following: [paste prewritten text]

Current-generation AI is always on the fence.

Delete repetition. Identify passages where the same idea is repeated and strike them.

AI output, especially text generated from a single prompt, is too generic, predictable, and robotic to use as is.