That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

A good starting point is asking yourself What’s “good enough”? This attitude does not go over well with many people—and that’s why we have the work–life balance problem in the first place. Saying “only the best” does not work in a world where options and competition are limitless. There used to be twenty-six different types of Head and Shoulders

... See more

2. Dial back work a lot but keep some income going.