At the start of 2013, I gave a presentation to Percolate about our company values and vision for the year. By June, we had doubled our headcount to 60 people. When I referenced that presentation mid-year, I realized that half the people in the room had never heard it. That moment had a huge impact on my approach to company-building.

I became

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culture is a critical alignment tool. It ensures organizations are operating from a shared perspective, using consistent language, and serving a variety of stakeholders who all operate within the same cultural context.