'The Onion' CEO on That Brutal 'New York Times' Op-Ed: 'Expect Us in Weird Places' — Rolling Stone

#1: ON SURREALISM

Why does lunacy and irreverence feel so resonant right now? One of the principles of surrealism is an expression of the absurd in order to question power and I’ve similarly noticed Gen Z quietly raging against the madness of the world with content that is surreal, weird and oft-uncomfortable.

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.