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The One Growth Metric that Moves Acquisition, Monetization, and Virality
Once people are using your product, you need to do everything in your power to keep them engaged and receiving value, or they might churn (and leave your product prematurely). Your ability to keep users engaged and actively using your product is described as Retention. Your retained customers will generate revenue, both by paying for the existing s
... See moreAndy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
The path to building enduring businesses will require fixing the retention problem and generating deep enough value for customers that they stick and become daily active users.
Sonya Huang • Generative AI’s Act Two
Cohort retention: The first is customer retention, which shows the % of customers that remain subscribers in every cohort. The second is revenue retention, which shows the % of revenue in each cohort that remains the longer the cohort stays active. Ideally, revenue retention should be higher than customer retention, because subscribers that stick a... See more
Nikhil Basu Trivedi • 10 Factors To Consider When Evaluating Consumer Subscriptions
those successful in personalisation have a more mature approach – they only focus on retention as their key performance indicator for success.