The One Growth Metric that Moves Acquisition, Monetization, and Virality

Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition

Revisiting Lifetime Value and Customer Acquisition

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Sean Ellis

Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

Alistair Croll

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Morgan Brown

Meaningful Metrics: How Data Sharpened the Focus of Product Teams