#3 The House Always Wins

Interacting with someone from behind a screen makes it easier to remain anonymous and avoid real-time repercussions – such as watching tears stream down the cheek of the woman you just insulted – that tend to happen when treating others badly in-person.

Cluster cues are your instinctive powers to pick up on body language, movements, tonality, and other aspects of your fellow humans. They help you instantly determine the other person's personality, current mood, trustworthiness, and whether or not they might pose a threat to you in that moment. That evaluation process all takes place in the blink

Approachability is creating a safe space for others to engage with you by removing barriers and lowering their perceived risk of rejection.

Inspiring a man to approach you gives you the luxury of avoiding that gamble yourself; he’s assuming 100% of the downside in that moment, so remember this every time a man engages you.

When you meet a man in the real world, you can captivate his full attention and can make a more lasting impression because you’ve created an actual energetic experience together.

In addition to being modeled after addictive casino games, online dating and apps are optimized for user engagement (i.e. membership and advertising revenue) instead of user desired outcome (i.e. finding your future husband).

many people treat others they encounter online the same way they would when browsing for a lamp on Amazon: as a disposable commodity judged mostly by appearance. OkCupid founder, Christian Rudder, estimated that photos drive 90% of activity in online dating.

#1 Competition is minimal