#1 Competition is minimal

When you’re face-to-face with someone, they can’t lie about what they look like or fake their social skills. In a matter of seconds, you just confirmed the basics – saving days or even weeks of emotionally investing in someone only to discover they’re not who they claim to be.

In addition to being modeled after addictive casino games, online dating and apps are optimized for user engagement (i.e. membership and advertising revenue) instead of user desired outcome (i.e. finding your future husband).

Human behavior may have adapted to the speed of modern technology, but the human need for social fulfillment has not. No wonder it’s been shown that people who are addicted to social media (which inherently deprives them of time with people face-to-face) have a higher risk of suffering from depression.

Men can feel intimidated by groups of girls because the risk of rejection swells from potential humiliation by just one person to now many people.

#2 The Paralyzing “Paradox of Choice”

#3 It saves you precious time and energy

In the ’90s, social psychologist Dr. Arthur Aron led a study which showed how certain meaningful questions were able to rapidly build emotional intimacy between two people who had never met each other.

With the average Millennial spending more than ten hours per week on dating apps, sifting through hundreds of profiles and messages each day can feel like a second full-time job.