What’s different now is the size of the global economy, which increases the sample size of potential crazy things that might happen. When eight billion people interact, the odds of a fraudster, a genius, a terrorist, an idiot, a savant, a jerk, or a visionary moving the needle in a significant way on any given day is nearly guaranteed.

In sales and marketing, if you run a big business in Europe or the United States, you and your employees need to understand that the world market of the future will be growing primarily in Asia and Africa, not at home.