The Occasional Flimsiness of Group Agreements
When you gather a large group of people, they generally want to be able to relate to one another and to be sociable. But any process that is unpredictable does not sit comfortably or naturally in a large group setting. So people come to value activities that are predictable.
Tracy Francis • ‘The creative process is fabulously unpredictable. A great idea cannot be predicted’
