The Noetic Future of Culture and Brands

The brands that win in a more noetic future will be the ones with deeper POV’s that help guide us into the unknown. We desperately need a more revitalizing, bold and enchanting form of mythmaking.

“More and more young, intellectually inclined, and politically heterodox thinkers are showing disillusionment with the contemporary faith in technocracy and personal autonomy. They see this combination as having contributed to the fundamentally alienating character of modern Western life. The chipper, distinctly liberal optimism of rationalist cult... See more

What’s clear is that we’re attempting to re-enchant a disenchanted world . Mysticism and esoteric spirituality – the woo-woo – is surging alongside our newfound existential chafing over the emergence of humanity-altering technological advance.