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The Next Social Era is Here: Why Now Is the Time for Social Products Again
Sudden shelter-in-place on a mass scale has created new emotional and social needs, which are rapidly thawing the inertia of our social media ice age. What we are finding — and what the next wave of social is already demonstrating — is that it is possible to create shared, intimate moments and experiences online that are no longer dismissed as “les... See more
James Currier • The Next Social Era is Here: Why Now Is the Time for Social Products Again
The Social Media Golden Age of 2002- 2012 was mostly consumer-focused. The Golden Age gave us companies like LinkedIn, Facebook, Twitter, Snap, Instagram, Whatsapp, Hangouts, Poshmark, Slack, Zoom, Gmail, and Dropbox.
James Currier • The Next Social Era is Here: Why Now Is the Time for Social Products Again
The social internet was frozen in place only a few months ago — ruled by incumbents, governed by existing behaviors, feeling overly promotional, and slowed by lack of appetite or need for something new. Now the ice has broken and new social experiences are being invented daily, at work, in virtual classrooms, and in our personal lives. Driven by th... See more