added by sari · updated 2y ago
The next revolution in commerce will be driven by the seller
- 1) Commerce: Broadly defined in this context as any model in which a content creator profits from driving transactional behavior rather than merely stoking an intent to buy.
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added
- Influencers are the future of discovery-driven, brand-centric commerce. This means that they’re juxtaposed to Amazon and search-driven, brand-agnostic commerce. Picks and shovels like Shopify and Stripe enable influencer commerce.
from The Evolution of the Influencer by Rex Woodbury
sari added
- When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping expe... See more
from Curators All the Way Down by Gaby Goldberg
Luc Cheung added