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The Next Media Business: Talent, Reputation and Lessons from Record Labels
New Post: The media companies of tomorrow will look a lot like record labels of today.
The best platforms/publishers will prioritize talent to build a business that puts creator reputation + brand reputation + operations at its core. How? Why?
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https://t.co/DgXSF74HQR
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Talent will increasingly own their audience, with the rise of โchannels of oneโ and community-as-a-service... Equivalents to Substack (where you build and monetize your own email list) will emerge in video, communities, branded products (like Borgo, still pre-launch) and other ways to build, manage, and monetize your audience. Some early breakouts ... See more