The Next Great Consumer Companies Won’t Be Exclusive Clubs. They Will Be Inclusive Cults.
Laura Chaumedium.com
Saved by sari and
The Next Great Consumer Companies Won’t Be Exclusive Clubs. They Will Be Inclusive Cults.
Brand-building in analog culture
andjelicaaa.substack.com
Fresh Today, Faded Tomorrow? Brand Resilience in a Changing World
Natasha Kimnatashajuliakim.medium.com
community members should “feel a sense of belonging (membership), feel like you make a difference to the group and that the group makes a difference to you (influence), feel like your needs will be met by other group members (integration and fulfillment of needs), and feel that you share history, similar experiences, time, and space together (share... See more