The Next Great Consumer Companies Won’t Be Exclusive Clubs. They Will Be Inclusive Cults.

I think the rise in membership clubs is in response to the accessibility provided by social media. Back in the day, cool clubs / bars were based on IYKYK, which maintained the core vibe based on self-selection but were also at least somewhat inclusive and kept the flow fresh. Now social media has ruined the ability of any cool place to stay cool be... See more

What is consistent across all of these categories and vintages is that they offer place, programming, and a real sense of community and belonging to a generation of members who largely grew up on the internet. We are tribal, and these clubs allow us to be with our tribes.