THE NEW SUBSTACK NOTES

Step one is choosing an objective for your post, such as:

1. Open people’s eyes by proving the status quo wrong. Example.


2. Share a solution to a tough problem. Example.


3. Distill an overwhelming topic into something approachable. Example.


4. Tell a suspenseful and emotional story that imparts a lesson. Example.


5. Articulate something everyone’s thinking about but

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