🟧 the New Rules of Media

If media and machines have fused into one great engine of scale, what stands opposite it? Man’s search for meaning . But in an age of accelerating extremes, even meaning must market itself to remain relevant. We like to think it waits patiently in our private lives — but I suspect that’s wishful thinking. Meaning too must earn its keep.6

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• The future of internet media is less, but better.  Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for

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