An AI application called Lately.ai generates dozens or even hundreds of short‐form social media posts from any long‐form blog post, book chapter, or research report your team puts together.

I've seen many examples where site owners become so concerned about technology and design that they totally forget that great content is the most important aspect of any website.

To be successful, attempts at newsjacking must have a legitimate tie to the story, especially when the story is about a disaster, death, or any other negative event.

traditional marketing and PR model—creating “campaigns” with long lead times—just doesn't work when a story breaks quickly.

For dedicated newsjackers, there is no tool more essential than Twitter. It is both a primary source of newsjacking ideas and a powerful channel to get your message out to the media in real time.

Great customer service is fabulous marketing. Poor customer service is an invitation for people to look elsewhere.

“The most interesting stories come from our customers telling us how they use technology to transform their business, create new sources of revenue, or improve their customers’ experience,”

“Google and news keywords have really transformed the news release as a distribution vehicle. Our thinking is that, especially for companies that have an end‐user appeal, news releases are a great channel.”

Most people, especially those new to a social network, don't share and engage enough. I'd say you should be doing it with at least 85 percent of your social interactions, but it could be much more. Since sharing and engaging are the easiest aspect of social networking, it shouldn't take much for you to do more of it.