TikTok is an eternal channel flip, and the flip is the point: there is no settled point of interest to land on. Nothing is meant to sustain your attention

TikTok’s For You tab serves an endless stream of short videos that algorithmically adapt to your interests, sorting the content most likely to engage you. Using it feels like having your mind read, because all you do is watch or skip, focus or ignore, a decision made too fast to be fully conscious. Individual videos or accounts matter less than... See more