Second, because we can mass-produce “flawless” content, “flawless” content now feels cheap. It’s supply and demand: when you can generate 100s of blemish-free photos, podcast “recordings” without a single grammatical error, and detailed “research reports” in seconds, the value of these outputs drop to zero. AI made efficiency so simple that... See more

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in... See more

It’s 2026 and everything is fake.

Fake content by fake influencers with fake engagement from fake followers, launching fake products with fake testimonials. A Potemkin village on a global scale, a glossy facade propped up by heaps and heaps of beige slop. Temu for content.

In this world, the real has never been more precious, refreshing, special, and... See more