The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

Don’t get your consumers excited about something until you are reasonably sure you can keep your delivery date and brand promise.

Results during the Launch Phase can be measured in many ways: How many units are to be sold? How many hits to the Web site are expected? How many presentations should be given to retailers? Which retailers are key for sell-in? How many editors are to be contacted? Which media will drive sales? How many media impressions are required? What conversio

Determining what constitutes results is where the art and science of launching new products intersect.

Immersion Marketing goes beyond the traditional marketing mix to create multiple touch points to motivate consumers to buy new products.

begin with the basics and then fill in the blanks as you go along.

the Web site is made ready for a test run.

Don’t start launch activities until your product is up to standard and your launch is well planned and ready to execute.

If you think about the statistics above, you need to have anywhere from three to six ways to reach consumers for them to “register” your new product as top of mind.

It is critical to pore over each phase and decide what success looks like prior to beginning the launch.