The New Key Competitive Advantage for Web3 Startups by @ttunguz

- A tighter fundraising market and competition will catalyze web3 marketers to adopt a new discipline. Why? Marketing efficiency is a vital competitive advantage.

Web3 Analytics resemble web2 in theory but differ in practice. Of course, daily active users and cohort metrics will hydrate dashboards. But so will Discord user activity and token trades. Marketers must answer new questions: Are the people chatting in my Discord tokenholders? Who are the whales (the largest account holders)? How does my user base ... See more

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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Web2 companies use Facebook ads to reach new users, email to reactivate churned customers, and push notifications to tell users about new products. There are currently no widely used crypto-native growth tools which presents a major blocker to teams building effective growth loops.