Jesse Walden defines “patronage+” as patronage with the possibility of profit, a phenomenon that is introduced through tokenized ownership. That investment element was an impossibility in web2 without an on-chain record of ownership like an NFT or a social token (imagine trying to resell a TikTok video that was downloaded from the app).

Taking a cue from the adoption of CDP (Customer Data Platform) technology in other industries, an “FDP” or “Fan Data Platform” is needed, combined with an open ecosystem of plugins to integrate data from many sources to give a complete profile of each fans interaction with an artist. Essentially, Segment.com for the music industry, if you are famil... See more