For fans, the possibility of profit amplifies their incentive to support a creator. Interestingly, it also introduces an entirely new segment into the creator’s orbit that had never existed before in web2: speculators. Importantly, all of these users—by virtue of becoming owners of an asset that is aligned with the creator’s success—have an incenti... See more
In Web3, fans have the opportunity to realize economic and social upside for contributing to the success of somebody or something. Fans are fully aligned socially and economically.
As a result, we’re now at a turning point, where fans and creators are trying to figure out how they can grow together and create more unique, interactive experiences. This is where crypto and creator coins come in. Fans get to be literal holders of a token demonstrating their superfandom of a creator or artist and can use that token as an access p... See more
Fans have long been stuck on the sidelines of their favorite sporting events. The team/player to fan relationship is limited to league scheduling, event organizing and physical structures. Fans have long driven the value of their favorite leagues and teams but always at arm's length, leasing these experiences versus owning them. But with blockchain... See more
The move to independent direct fan-audience relationship, I think, is naturally going to evolve to one that is more financial in nature, where you’re not just backing a creator just simply to get access but also for potential upside. And that may sound, initially, a little bit off, right, because profit maximization is not the sole reason you want ... See more