The new fandom formula

This concept of a fan also being investor turns them from passive supporters into a highly motivated distribution network.

The new formula for fandom is: community x autonomy x equity

We’re already primed to pay real money for digital goods, be it a skin in Fortnite or an animation pack in Roblox, but the value of those items is limited as they’re only usable within the walled garden of the game. With the arrival of NFTs we’re now able to explore new ways to create, share, buy and sell digital goods, that are both platform agnos... See more

equity = the ability to 'buy-in' as part of their fandom, to earn as part of their advocacy, and have the potential of shared upside and monetary payback in the future.

community = a true peer to peer network, which aids in the feeling of belonging but also in the sense of intimacy that's created when you're surrounded by people who share in your passions.

autonomy = the creative freedom and active encouragement to develop and share their own ideas and to be rewarded for it