The New Cent

The move to independent direct fan-audience relationship, I think, is naturally going to evolve to one that is more financial in nature, where you’re not just backing a creator just simply to get access but also for potential upside. And that may sound, initially, a little bit off, right, because profit maximization is not the sole reason you want ... See more

-Second, it allows customers to also be investors, sharing in the financial upside of their favorite creator.

For fans, the possibility of profit amplifies their incentive to support a creator. Interestingly, it also introduces an entirely new segment into the creator’s orbit that had never existed before in web2: speculators. Importantly, all of these users—by virtue of becoming owners of an asset that is aligned with the creator’s success—have an incenti... See more

-By making supporting creators an act of investment, not just altruism

Tokenized subscription could create an angel audience of other creators, investing in something very early and very risky with the dream of a potential upside but also just for the fun of it. We see this already with so much of what’s happening with Web3. There are pure speculators but that alone would be nowhere near enough to spin the wheel as fa... See more

My intuition is it’s more likely to start with distribution than crowdfunding. There are tools to fund future development or work available to most creators. If you're a musician, you go to a record label and I'm sure there's the equivalent in the influencer world. Competing head to head with existing services is not the way to go. The new cool thi... See more