The New Capitalist Manifesto: Building a Disruptively Better Business

Cycling simply means discovering how intensively waste can become food.

Instead of starting from scratch to design new Lego sets, we can alter each others. Lego realizes instant efficiency gains, dropping the cost of developing and designing new Lego sets.

Mastering socio-productivity means learning to create markets and industries for those whom orthodox capitalism is unable to serve. Twentieth-century organizations are awesome at the incremental: creating low-need-high-cost markets, segments, and industries, like Hummers, McMansions, and expensive lattes. Constructive capitalist revolutionaries are

So we long for a kinder, gentler sort of capitalism—one that views us as more than mere “consumers,” one that understands the difference between maximizing consumption and maximizing quality of life, one that doesn’t sacrifice the future for the present, one that regards our planet as sacred, and one that narrows rather than exploits the inequaliti

So here’s a general rule for participation: whoever is affected by the firm’s actions should have the right to participate, with preference given to those affected most.

The first axiom is about minimization: through the act of exchange, an organization cannot, by action or inaction, allow people, communities, society, the natural world, or future generations to come to economic harm.

minimizes waste, effort, and duplication, while maximizing satisfaction and creativity.

the second axiom is about maximization: the fundamental challenge facing countries, companies, and economies in the twenty-first century is creating more value of higher quality, not just low-quality value in greater quantity.

“Disrupt yourself before someone else comes along and does it. Everyone says someone will come along and replace Google. We think it should be Google.” Now that’s the beating heart of a resilient organization.

Twenty-first-century businesses are built on value cycles instead. In stark contrast to linear production, the essence of a cycle is circular production. Circular production adds a “back to life cycle” to the orthodox life cycle. Value cycles consider how resources are utilized after they’re dead or no longer productive—how they are recycled, repur