Constructive capitalism’s better definition of efficiency is socio-efficiency. It means minimizing all the costs that production incurs, whether they are the orthodox costs directly accounted for by industrial era business or less visible costs to society, communities, the environment, and people.

It’s a pivotal instrument to confront the multitude of challenges, tiny and towering, urgent and slow-burning, local and global, facing people, communities, society, and future generations in the twilight of industrial era capitalism.

Say it fast ten times: first principles force failure. They are what make a company experiment—always, consistently, frequently. Only when a company articulates how it won’t merely block others from creating thick value does the impetus to fail emerge, and the company feels the pressure to evolve products, services, and business that do create

Allow me to put that in context. In the twentieth century, worse was often better. What was better for the bottom line was—perhaps not immediately, absolutely, or deliberately, but often, ultimately, and sometimes unwittingly—worse for people, communities, and society. Twentieth-century capitalists tended to build worse-is-better businesses,

At Lego Factory, I can upload my own design for a Lego set, which Lego will produce for me, bundling only those bricks I need. Demand spins up the value cycle, instead of boardrooms putting the gears of production into action.

Say it fast ten times: first principles force failure. They are what make a company experiment—always, consistently, frequently. Only when a company articulates how it won’t merely block others from creating thick value does the impetus to fail emerge, and the company feels the pressure to evolve products, services, and business that do create

Markets often remain incomplete because complexity imposes steep costs on production and consumption, rendering products and services uneconomical for many potential buyers, suppliers, or customers.

Instead of just producing goods, a constructive capitalist makes betters—bundles of products and services that make a difference to people, communities, and society by having a tangible, meaningful, enduring positive impact on them.

So Lego Factory is a value cycle where soft resources like ideas and designs are reused to make the use of hard resources—bricks—more efficient, creating thick value.